![]() ![]() ![]() “Licensing content does not make us a label, nor do we have any interest in becoming a label,” Mr. He was careful to add that such deals did not mean Spotify was turning into a record company - something that Spotify’s contracts with the big labels forbid, according to people briefed on the terms of those contracts. The deals give those artists a way onto the streaming platform and a closer relationship to the company - an advantage when pitching music for its influential playlists - while bypassing the major labels altogether.Īlthough the deals are modest - with advance payments of tens or hundreds of thousands of dollars, according to several people involved - the big record companies see the Spotify initiative as a potential threat: a small step that, down the line, could reshape the music business as it has existed since the days of the Victrola. Over the last year, the 12-year-old company has quietly struck direct licensing deals with a small number of independent artists. Now Spotify is experimenting with another approach, one that is making those labels nervous. For decades, the path to stardom in the music industry has usually gone through a major record company.Īlmost every artist today who reaches the top of the charts - whether Kanye or Adele, Beyoncé or Drake - has gotten there with help from one of the three conglomerates that control around 80 percent of the business: Universal, Sony and Warner. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |